Peanuts Worldwide, licensor of the Peanuts brand based on the iconic comic strip created by Charles Schulz, has retained Bay Laurel Advisors to plan and execute the expansion of the Peanuts IP for the creation of high-quality, guest experiences for visitor attractions in theme parks, family entertainment centres and other location-based entertainment venues.
Peanuts is well-established as a powerful IP with proven international appeal, and seen as a top brand for Millennials.
The Peanuts family has already enjoyed tremendous popularity at the Cedar Fair Theme Parks and Universal Studios Japan. Now, through broader exposure in themed entertainment markets, Peanuts Worldwide said it would reach more consumers around the world with engaging new guest experiences.
George Wade, president and founder of Bay Laurel Advisors, said: “Peanuts is a refreshing alternative to action and thrill-oriented IPs. There are very few brands that reach the family demographic with such complete delight and humour. This brand has incredible worldwide appeal.”
Executives from Peanuts Worldwide and Bay Laurel Advisors will attend the 2016 IAAPA Attractions Expo, the largest international trade show in the world for the amusement park and attractions industry, to meet with potential partners.
