MEXICO CITY April has been a busy month for KidZania and its president, Xavier Lopez. The 52-year-old founder of a chain of amusement parks where children can try out different jobs, flew from Busan, South Korea to Sentosa, Singapore to open the company's 22nd and 23rd parks.
Mexico has only a few brands that are household names -- Corona Extra beer arguably tops the list among dads. But children around Asia are putting KidZania on the map as well. At KidZania, they can fight fires, drive Toyotas, try a flight simulator, squeeze juice, make Domino's pizza and recycle plastic, just to name a few of the activities on offer. It has become a popular destination for school excursions, although most children and their teachers are probably unaware that the company behind all the educational fun is Mexican.