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Business

KidZania pushes an Asia-first investment strategy

Young Indonesians try their hand at pharmacy at a KidZania in Jakarta. (Photo by Masayuki Terazawa)

MEXICO CITY   April has been a busy month for KidZania and its president, Xavier Lopez. The 52-year-old founder of a chain of amusement parks where children can try out different jobs, flew from Busan, South Korea to Sentosa, Singapore to open the company's 22nd and 23rd parks.

KidZania President Xavier Lopez poses with young customers outside KidZania Cuicuilco in Mexico City.

    Mexico has only a few brands that are household names -- Corona Extra beer arguably tops the list among dads. But children around Asia are putting KidZania on the map as well. At KidZania, they can fight fires, drive Toyotas, try a flight simulator, squeeze juice, make Domino's pizza and recycle plastic, just to name a few of the activities on offer. It has become a popular destination for school excursions, although most children and their teachers are probably unaware that the company behind all the educational fun is Mexican.

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