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Sanrio to spend 5bn yen on Tokyo theme park face-lift

This parade was held in Tokyo on March 28 to commemorate the 25th anniversary of Sanrio Puroland.

TOKYO -- Sanrio, the company behind Hello Kitty, will invest 5 billion yen ($45.7 million) in its suburban Tokyo theme park Puroland by 2020 to gradually update restaurants, shows and rides.

     The company hopes the upgrades will help its theme park business, which has bled red ink since its inception, finally turn a profit.

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