PROJECT DEVELOPERS

Can your project profit
from an IP or Brand?

Explore your IP & Brand options, and unlock the right licensing agreement for your project.

CLIENT TESTIMONIALS

DEVELOPERS OF RESORTS, ATTRACTIONS, THEME PARKS, WATER PARKS & FEC'S

IS AN IP OR BRAND THE RIGHT FIT
FOR YOUR PROJECT?


Executing an Intellectual Property (IP) licensing agreement for your Location Based Entertainment (LBE) project — whether that's a resort, casino, theme park, water park, stand-alone attraction or family entertainment center — requires both specialized expertise and strategic judgment.

Over the lifetime of LBEIP.com, we have seen developers generate billions from securing the right IP under well-structured terms in the appropriate markets. Conversely, we have also witnessed IP projects falter, losing time, capital, and reputation — due to poor IP selection and inadequately structured agreements, often culminating in legal disputes.

Securing an IP or Brand license is not profitable for every project.

In this rapidly expanding sector, success depends on aligning the right IP with the right timing, market and jurisdiction. Missteps in any of these areas can be COSTLY to a developer.

Selecting the appropriate IP and structuring agreements effectively can position your project for long-term success and maximize its commercial potential.

CONTACT US

WHO WE ARE.



Peter Sanderson & Stefan Zwanzger launched LBEIP.com back in 2016 and have attained data on every IP project since.

Peter Sanderson and Stefan Zwanzger
Kuala Lumpur, 31 May 2016

Peter — both as a consultant and a contractor — has helped shape the global landscape of location based entertainment by guiding major developers through complex IP licensing, brand extensions, and strategic collaborations in Asia/Pacific, the Gulf States and the Americas over the past 15 years.

Stefan is the founder of themeparX & resortX, the world's best-ranked and most-visited portals covering real time construction and development updates of theme parks and resorts, hosting over 5 million industry visitors per year. Forbes calls them the world's leading site in their niche.

We are at the very forefront of all IP projects — announced & pipeline — which allows our developer clients to benefit from our IP project data knowledge to streamline and secure IP & Brand license agreements. Rest assured, you are in the right place.

Testimonials

Greg McMurray
National Marketing Manager

We have been consistently impressed with Peter Sanderson's level of communication and transparency through each project.

Olivier Mazot
Technical Director

Their dedication led to our projects success.

Jimmy Doyle
Designer

Peter and his talented team took ownership of the standard and quality that Ripley's expect in their attraction facilities. The project was completed on time and on budget.

Jaber F. Al-Sharif
Director Experience & Development

The dedication to professionalism, creativity, and attention to detail by Peter Sanderson was evident at every step of the project. From initial planning, through concept discussions to final deliverables, the results exceeded our expectations.

Haydn Holmes
Manager Entertainment Strategy

The work delivered by Peter & team was exceptionally thorough. Throughout the project it was a highly professional experience.

Edward Pawley
LBE Manager

Peter's project IP feasibility report determines a project's financial viability, market demand, and operational viability, acting as a crucial, data-driven go-or-no-go decision tool to secure confidence and allows an IP to make an informed decision.

Frequently Asked Questions

We know and understand the process and formula for a successful IP or branded development agreement. Fast track your project IP license agreement with our turn-key services:

  • IP Project Feasibility Reports
  • IP Acquisition Plans
  • License Agreement negotiations
  • Legal Advisory by our trusted partners

Yes, with the right IP, terms and conditions. An IP Feasibility Report will provide an analysis and recommendation of suitable IPs based on the data analysis of your project parameters.

No, An IP will undertake due diligence to prequalify the project developer and operator before progressing with any negotiations. LBEIP can prequalify developers and operators to fast track IP negotiations.

  • Immediate recognition & credibility
  • Increased market penetration
  • Increase of in-park revenue (Merchandise, Food & Beverage)
  • Cross sector marketability

It dependant on the region, IP and intended use of the IP, how many rides or attractions, retail, food & beverage outlets? License agreements include a minimum guarantee and a % of gross revenue – subject to negotiations.

The developer is responsible for the feasibility report, design, planning, construction, marketing, maintenance and operation. All use of properties are subject to licensor's approval.

Unlikely, but possible. There are a number of IPs who have an appetite to invest in a project for equity.

There are many original IP concepts developed for each project typology. IPs are also constantly evolving and developing new concepts. Custom concepts are also available. Contact us to know more.

Yes, dependent on existing agreements, availability, project scale and development plans, terms and conditions.

35 years of combined experience.
Securing our clients the best IP deals.

Contact us for your initial project IP consultation

Peter Sanderson
Founder
+61 429 367 982
Stefan Zwanzger
Co-Founder
+971 58 550 1226
Caleigh Miller
Operations Manager
+971 58 5221 258

You can reach us via email, phone or WhatsApp.

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