PROJECT DEVELOPERS

Can your project profit
from an IP or brand?

Know what your IP options are, and unlock that IP for your project now.

CLIENT TESTIMONIALS

DEVELOPERS OF RESORTS, ATTRACTIONS, THEME PARKS, WATER PARKS, FECs

GET IN TOUCH

GET YOUR PROJECT AN IP LICENSING AGREEMENT
(OR BETTER NOT?)


Executing an Intellectual Property (IP) licensing agreement for your Location Based Entertainment (LBE) project — whether that's a resort, casino, theme park, water park, stand-alone attraction or family entertainment center — requires both specialized expertise and strategic judgment.

Over the lifetime of LBEIP.com, we have seen developers generate billions from securing the right IP under well-structured terms in the appropriate markets. Conversely, we have also witnessed IP projects falter, losing time, capital, and reputation — due to poor IP selection and inadequately structured agreements, often culminating in legal disputes.

Getting an IP onboard for your project is not for everyone.

In this rapidly growing sector, success depends on aligning the right IP with the right timing, market and jurisdiction. Missteps in any of these areas can be COSTLY to a developer. Selecting the appropriate IP and structuring agreements effectively can position your project for long-term success and maximize its commercial potential.

Better talk to us.

WHO WE ARE.

Peter Sanderson and Stefan Zwanzger
Kuala Lumpur, 31 May 2016

Peter Sanderson & Stefan Zwanzger launched LBEIP.com back in 2016 and have attained data on every IP project since.

Peter — both as a contractor and a consultant — has helped shape the global landscape of location-based entertainment by guiding major developers through complex IP licensing, brand extensions, and strategic collaborations in Asia/Pacific, the Gulf States and the Americas over the past 15 years.

Stefan is the founder of themeparX & resortX, the world's best-ranked and most-used web portals covering construction and development updates of theme parks and resorts, hosting over 5 million industry visitors per year.

We are at the very forefront of all IP projects — announced & pipeline — which allows our developer clients to secure and fast-track IP license agreements efficiently. Rest assured, you are in the right place.

Testimonials

Greg McMurray
National Marketing Manager

We have been consistently impressed with Peter Sanderson's level of communication and transparency through each project. Peter delivered on accuracy and attention to detail by embracing our level of standard which creatively exceeded our level of expectations on each project.

Haydn Holmes
Manager Entertainment Strategy

The work delivered by Peter & team was exceptionally thorough, both in quantity and quality, exceeding the expectations typically associated with a stage one (proof of concept) deliverable. Throughout the project it was a highly professional experience.

Jimmy Doyle
Designer

Peter and his talented staff took ownership of the standard and quality that Ripley's expect in their attraction facilities. The project was completed on time and on budget.

Jaber F. Al-Sharif
Director Experience & Development

The dedication to professionalism, creativity, and attention to detail by Peter Sanderson was evident at every step of the project. From initial planning, through concept discussions to final deliverables, the team exceeded our expectations.

Olivier Mazot
Technical Director

Sanderson's management seek to fulfill their commitment, and their dedication led to our projects success.

Edward Pawley
LBE Manager

Peter's project IP feasibility report determines a project's financial viability, market demand, and operational viability, acting as a crucial, data-driven go-or-no-go decision tool to secure confidence and allows an IP to make an informed decision.

Frequently Asked Questions

We know the process and formula for a successful IP branded development agreement. Fast track your project IP license agreement with our services:
• IP Project Feasibility Reports
• IP Acquisition Plans
• License Agreement negotiations
• Legal Advisory

Yes, with the right IP, terms and conditions. An IP Feasibility Report will provide an analysis and recommendation of suitable IPs based on the data analysis of your project parameters.

No, An IP will undertake due diligence to prequalify the project developer and operator before progressing with any negotiations. LBEIP can prequalify developers and operators to fast track IP negotiations.


• immediate recognition & credibility
• increased market penetration
• increase of in-park revenue (Merchandise, Food & Beverage)
• Cross sector marketability

It depends on the IP and intended use of the IP, how many rides or attractions, retail, food & beverage outlets? License agreements include a minimum guarantee and a % of gross revenue – subject to negotiations.

The developer is responsible for the feasibility report, design, planning, construction, marketing, maintenance and operation. All use of properties are subject to licensor's approval.

Unlikely, but possible. There are a number of IPs who have an appetite to invest in a project for equity.

There are many original IP concepts developed for each project typology. IPs are also constantly evolving and developing new concepts. Custom concepts are also available. Contact us to know more.

Yes, subject to availability, terms and conditions.

35 years of combined experience.
Saving our clients from bad IP deals.

Contact us for your initial project IP consultation

Peter Sanderson
Founder
+61 429 367 982
Stefan Zwanzger
Co-Founder
+971 58 550 1226
Caleigh Miller
Operations Manager
+971 58 5221 258

Message us anytime and we'll get back to you within 24 hours.

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